Is the Culture Committee at Southwest effective in establishing cultural norms?
The culture of an organization is referring specifically to a civilization, society or group and its characteristics that tend to distinguish itself. On page ten of Brown, B.F. Skinner quoted “A culture is not the behavior of the people living in it; it is the “it” in which they live – contingencies of social reinforcement, which generate and sustain behavior.
The term “norms” are an organizations shared ideas regarding what members should do and feel and how the type of behavior should be regulated including the sanctions placed upon those whose behavior does not coincide with the established social expectations (norms).
To his credit the founder of Southwest airlines (SWA,) Herb Keller recognizes that the culture of an organization is the most precious commodity that an organization has and is the glue from which an organization is held together.
That said and from my own personnel experience as a frequent flyer on various airlines. Southwest is my first choice for air travel, the whole concept of SWA is in a relaxed and noninvasive atmosphere that promotes fun in air travel in a day and time where air travel can be exhaustive and downright unpleasant for passengers and crew alike.
Based upon what we have reviewed in the text to date, my own personnel experience as a frequent flyer, and if SWA flight attendants are in a pay status while the aircraft is on the ground is an unknown contractual issue, and that the additional personnel on an aircraft while passengers are attempting to disembark could only lead to the stress of the crew attempting to turn around an aircraft. I do not believe that the culture committee is utilizing their talents in an effective manner. The video is a feel good, looks good advertising campaign with good intentions, but does little overall to alleviate the day to day grind of today’s air travel for passengers and crew alike.
From what you can tell, what is the purpose of the culture committee at Southwest?
Based upon the video, the purpose of Hokey Day by the culture committee is to instill a sense of aspire décor by alleviating some work load of the flight attendants while the aircraft is on the ground. SWA is an airline that the flight attendants clean the aircraft after arrival.
What would you see as a viable mission for a culture committee in your place of work (or your last place of work if you are not currently working)?
Based upon previous experience of Process Improvement Teams (PIT,) and Total Quality Management (TQM,) which empowered the employee to create effective change and improve conditions in the workplace… to a point that was approved by management. The reality of those two, were committees that focused on shifting work away from themselves and on to the backs of others all in the name of progress. And a management culture that was asleep at the wheel when it came time to recognize the damage had already been done, and the unwillingness to take the reins again to provide sound leadership. I tend to look at a culture committee as another extension of the two, possibly a ploy toward a lack of accountability or responsibility by senior leadership and management, and a means to have a scapegoat to protect those who would otherwise be held responsible for a failed policy.
This is not to say that I am not resistant to change, I am someone who invites change. I am hesitant toward jumping in with both feet toward a feel good policy that may be only near term.
The inherent politics of an organization, particularly in government are what ultimately limit the ability to develop and carry out a sound culture committee that is dedicated toward positive change. A viable mission for a culture committee in my organization would be to first and foremost be able to break through the politics that inhibit growth and developmental opportunities. The use of tools of change like information, support and resources that are dedicated for the cause by senior management and that have the ability for restocking as the case may be are imperative toward positive growth. An understanding of the old or current culture and a road map of where we want to be in a yet to be determined timeline, The studying of outside success stories by similar organizations and their learned lessons and to encourage employee involvement with a vision of guidance of principles of change. The ultimate goal of living the culture consistently and not simply when it is convenient would do well to avoid sending mixed messages.
What can you take away from this exercise to immediately use in your career?
The message to be taken from this exercise and based upon my previously expressed experience with transformational committees or culture committees is to not close the door on something simply because it did not work in the past or other organization. Today more than ever, especially in government there needs to be a renewed sense of commitment to reestablishing ethical values, imposing positive change and determining the priority of organizational goals to better utilize the taxpayers investment in resources that are scarce. I and those who share my vision are the ones who will influence our respective organizations to effect positive change, or reestablish those values and ethics that have been forgotten by others. My aviation motto is to continue increasing my influence in government aviation policy, and to be part of the leading edge of sound policy vs. the trailing edge of unmanageable policy.
Once you have reflected upon these questions, list any other questions or insights that have come to you as a result of this exercise.
Thinking of how cultural and societal norms has evolved or degraded in some instances, where the once broadly accepted and observed customs and courtesies were the law of the land. It is no longer the case of “when in Rome, do as the Romans do.” A norm in an organization by definition might be acceptable to a particular group or sect of individuals, and disapproved by another all with-in the same work environment. Society as a whole has become intolerable of others customs and courtesies all the while demanding respect and tolerance of theirs. In my estimation there is a rampant plague of hypocritical adults having a temper tantrum, that have lost the ability to show common respect and proper decorum, in-turn loosing the same through their very actions or inaction's.