Is the Culture
Committee at Southwest effective in establishing cultural norms?
The culture of an
organization is referring specifically to a civilization, society or group and
its characteristics that tend to distinguish itself. On page ten of Brown (2011,)
B.F. Skinner quoted “A culture is not the behavior of the people living in it;
it is the “it” in which they live – contingencies of social reinforcement,
which generate and sustain behavior.
The term “norms” are an
organizations shared ideas regarding what members should do and feel and how
the type of behavior should be regulated including the sanctions placed upon
those whose behavior does not coincide with the established social expectations
(norms).
To his credit the founder
of Southwest airlines (SWA,) Herb Keller recognizes that the culture of an
organization is the most precious commodity that an organization has and is the
glue from which an organization is held together.
That said and from my own
personnel experience as a frequent flyer on various airlines. Southwest is my
first choice for air travel, the whole concept of SWA is in a relaxed and
noninvasive atmosphere that promotes fun in air travel in a day and time where
air travel can be exhaustive and downright unpleasant for passengers and crew
alike.
Based upon what we have
reviewed in the text to date, my own personnel experience as a frequent flyer,
and if SWA flight attendants are in a pay status while the aircraft is on the
ground is an unknown contractual issue, and that the additional personnel on an
aircraft while passengers are attempting to disembark could only lead to the
stress of the crew attempting to turn around an aircraft. I do not believe that
the culture committee is utilizing their talents in an effective manner. The
video is a feel good, looks good advertising campaign with good intentions, but
does little overall to alleviate the day to day grind of today’s air travel for
passengers and crew alike.
From what you can tell,
what is the purpose of the culture committee at Southwest?
Based upon the video, the
purpose of Hokey Day by the culture
committee is to instill a sense of aspire décor by alleviating some work load
of the flight attendants while the aircraft is on the ground. SWA is an airline
that the flight attendants clean the aircraft after arrival.
What would you see as a
viable mission for a culture committee in your place of work (or your last
place of work if you are not currently working)?
Based upon previous
experience of Process Improvement Teams (PIT,) and Total Quality Management
(TQM,), which empowered the employee to create effective change and improve
conditions in the workplace… to a point that was approved by management. Furthermore
as stated in Tenner (1992,) TQM
in the service form is a process that is
both the provider of a service and a customer of a service. It is important to
understand that each internal process needs an internal performance measure and
an identified process owner. The process owner is the lowest level person with
authority to make a change in the process. A process measure is a performance
measure used to determine whether the process is providing the service as
required. This process measure has two purposes. First, it measures
effectiveness by determining if the process provides what the customer needs.
Second, it provides a baseline to determine if the process is improving. The
reality of those two, were committees that focused on shifting work away from
themselves and on to the backs of others all in the name of progress. And a
management culture that was asleep at the wheel when it came time to recognize
the damage had already been done, and the unwillingness to take the reins again
to provide sound leadership. I tend to look at a culture committee as another
extension of the two, possibly a ploy toward a lack of accountability or
responsibility by senior leadership and management, and a means to have a
scapegoat to protect those who would otherwise be held responsible for a failed
policy.
This is not to say that I
am not resistant to change, I am someone who invites change. I am hesitant
toward jumping in with both feet toward a feel good policy that may be only
near term.
The inherent politics of
an organization, particularly in government are what ultimately limit the ability
to develop and carry out a sound culture committee that is dedicated toward
positive change. A viable mission for a culture committee in my organization
would be to first and foremost be able to break through the politics that
inhibit growth and developmental opportunities. The use of tools of change like
information, support and resources that are dedicated for the cause by senior
management and that have the ability for restocking as the case may be are
imperative toward positive growth. An understanding of the old or current
culture and a road map of where we want to be in a yet to be determined
timeline, The studying of outside success stories by similar organizations and
their learned lessons and to encourage employee involvement with a vision of guidance
of principles of change. The ultimate goal of living the culture consistently
and not simply when it is convenient would do well to avoid sending mixed
messages.
What can you take away
from this exercise to immediately use in your career?
The message to be taken
from this exercise and based upon my previously expressed experience with
transformational committees or culture committees is to not close the door on
something simply because it did not work in the past or other organization. Today
more than ever, especially in government there needs to be a renewed sense of
commitment to reestablishing ethical values, imposing positive change and
determining the priority of organizational goals to better utilize the
taxpayers investment in resources that are scarce. Those who share my vision
are the ones who will influence our respective organizations to effect positive
change, or reestablish those values and ethics that have been forgotten by
others. My aviation motto is to continue increasing
my influence in government aviation policy, and to be part of the leading edge
of sound policy vs. the trailing edge of unmanageable policy.
Once you have reflected
upon these questions, list any other questions or insights that have come to
you as a result of this exercise.
Thinking of how cultural and
societal norms has evolved or degraded in some instances, where the once
broadly accepted and observed customs and courtesies were the law of the land.
It is no longer the case of “when in Rome, do as the Romans do.” A norm
in an organization by definition might be acceptable to a particular group or
sect of individuals, and disapproved by another all with-in the same work
environment. Society as a whole has become intolerable of others customs and
courtesies all the while demanding respect and tolerance of theirs. In my
estimation there is a rampant plague of hypocritical adults having a temper
tantrum, that have lost the ability to show common respect and proper decorum,
in-turn loosing the same through their very actions or inaction's.
Taylor-Powel (1990)
described TQM as an extension example
in the initial steps to improve customer satisfaction by
implementing TQM at the South Carolina Agricultural Service Laboratory in
Clemson, South Carolina. One of the major analytical services provided by the
Agricultural Service Laboratory is soil testing. Until recently, the lab tested
an average of 65,000 soil samples annually. After the lab changed its fee from
no charge to $5.00 a sample for its services, the number of samples processed
dropped to about 30,000 samples in 1992. Which in my opinion can be equated to
the committees at Southwest who were hell bent upon shifting work away from
them all the while maintaining the credit for something they had not
accomplished.
As a frequent government
flier, my personnel experience with Southwest and now AirTran would to be let
sleeping dogs lie. Herb Keller’s brainchild of instituting the culture
committee was poorly conceived, considering it is a feel-good notion that adds
to the intricacies of todays air travel for passengers, flight attendants, crew
and mechanics by becoming an intrusive addition to long days,
delays/cancellations, TSA and a plethora of other things that add to the
fatiguing nature of todays air travel.
References:
Brown, D. R. (2011). An
experiential approach to organization development (8th ed.). Upper Saddle
River, NJ: Prentice Hall
Tenner, A. R., & DeToro, I. J. (1992). Total
quality management. Reading, MA: Addison-Wesley.
Taylor-Powell, E., & Richardson, B., (1990).
Issues programming changes Extension. Journal of Extension, 28(Summer), 16-17.