Thursday, September 26, 2013

A630.7.4.RB_LarsonKurt, Mastering the Art of Corporate Reinvention


Michael Bonsignore, CEO of Honeywell, states that Honeywell will not be an extension of the old Honeywell or Allied Signal.

       Mr. Bonsignore acknowledged that some critical success factors, like cash flow concerns and future earnings were a result of under anticipation of the difficulty of the degree that the merger between Honeywell and Allies Signal were. He further stated that the two differing cultures and organizational methods between the two companies would be ironed out as time progressed, by creating a newer culture from the best attributes of both companies.

He says that Honeywell will compensate and reward people that look for best practices from both companies in creating a new corporate culture and punish those who do not.

Mr. Bonsignore’s statement could indirectly be construed as a threat to those who are not on board with the merger or his desire to successfully merge the two companies, and this could also become a union issue should the new company be spread across right to work states and those that are heavily unionized. I believe his sincerity is apparent, only the choice of words could have been better.

Do you predict Honeywell will be successful?

Honeywell will be successful simply because of the company’s method of open communications between its employees, customers and the general public. For example: the Bendix brake issue that plagued an extremely small percentage of the operational school busses. Mr. Bonsignore’s decision to alert the operators and recall the control units at great expense to the organization, and not wait for individual unit failures is indicative of his willingness to give back to the community. Much like his assistance with home restoration and improvement in communities that Honeywell has a presence.

What barriers do you see based on what you observed in the video?

Barriers that may affect the interoperability of the two combining companies might be as discussed in Brown (2011, pg. 178) where behavioral strategies in structural, technological, and behavioral changes could be impacted during and after the merger because of cultural, trust, unwanted diversification of the organization(s) or ineffective integrations between software, hardware and live ware with-in the organization.

What critical success factors should Honeywell consider as it crafts its organizational strategies around a new culture?

Honeywell should consider and be cognizant of remembering the past and why the two companies merged, remembering where they both came from and are now going. The new organization should be willing to accept globalization and diversification as a present day business model. This would also include accessibility by and to the customer(s) realizing their needs and what they as a customer would be willing to pay for in a service or product line. Like stated in Brown (2011, pg. 185) an OD strategy and comprehensive approach might be the manner and method in which jobs are designed and the way in which people are motivated. This would in-turn inspire trust and loyalty in both employees and customer expectations would also be satisfied.

What can you take away from this exercise to immediately use in your career?

Mr. Bonsignore’s longevity with the company and his willingness to go the distance in the successful merger between Honeywell and Allied signal are apparent. That said, it is imperative to use his attention to detail, open lines of communication, good candor and confidence in your approach to individuals internal and external to the organization are crucial to success.

Reference:

Brown, D. R. (2011). An experiential approach to organization development (8th ed.). Upper Saddle River, NJ: Prentice Hall

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